Client
Audain Art Museum
To produce compelling event videos for the Illuminate Gala, a key fundraising initiative for the Audain Art Museum.
Objective
Without an in-house production team, the Audain Art Museum required professional videos to highlight their engagement initiatives to drum up support for their fundraising efforts during the annual Illuminate Gala.
Challenge
Interviews and B-Roll Content: Reactive Design captured sponsor interviews and additional footage to effectively convey the Museum's story, focusing on their engagement initiatives like the Supporting Future Artist series and improved Museum programming.
Gala Presentation: The videos were showcased during the Illuminate Gala at the Fairmont to an audience of 500 people, setting the stage for the live auction.
Solution
The videos not only captivated the audience but also significantly contributed to the Gala's financial achievements, raising substantial funds for the Museum's initiatives. The collaboration between Reactive Design and the Audain Art Museum highlights the profound impact of expertly crafted video content in enhancing event experiences and driving fundraising success.
The videos were instrumental in creating an engaging atmosphere, contributing significantly to the Gala's success.
Over $1,000,000 was raised during the event, with $200,000 attributed directly to the impact of the videos.
This success led to an expanded ongoing collaboration between the Audain Art Museum and Reactive Design.
Results
Working with Reactive Design to create three videos for our annual Illuminate Gala & Auction was a wonderful experience! Chris and Marc were able to work within our scope and budget to create content that helped the Audain Art Museum raise $200,000 during the Paddle Raise portion of the evening. Chris and Marc were highly communicative throughout the whole process, on time with all deliverables, and dedicated to creating video content that aligned with the Museum’s goals and vision. They truly captured what the Audain Art Museum is all about. The work they created speaks to their professionalism, attention to detail, and commitment to creativity. We’re looking forward to working with Reactive Design again soon!
